There was a time when self-defense meant masculine-looking products in boring packaging. Enter the Atteberry family, who realized that if pepper spray were designed with a girly aesthetic in mind, it would change not only the product category forever, but finally get girls excited about taking ownership of their safety. CEO and Co-Founder Andi Atteberry and her mom leveraged the forgettable pepper spray that their overprotective dad/husband kept buying for them into a sparkly, over-the-top, gift-packaged personal safety accessory. Today, Blingsting is the category leader in “cute” personal safety and has changed women’s expectations for personal safety products and accessories. Blingsting was the brand challenger to the pepper spray status quo, a product that had not seen a reinvention in almost two decades, became a darling in gift-shops and specialty boutiques overnight.